Offer
We reverse-engineer demand before we build anything. Angle, price, guarantee and unit economics are settled on paper — if the offer can't carry a 2.4x contribution margin at scale, it never gets a creative brief.
Evox® — Direct-response operator — 14 markets
Evox owns and operates direct-to-consumer brands in software and supplements. We write the offer, cut the creative, buy the media and ship the product — in fourteen countries, with our own capital on the line.
Evox owns the product, writes the offer, buys the media and carries the risk. No clients. No retainers. One P&L.
Where we sell
Who we are
Evox is a direct-response operator headquartered in Fortaleza, Brazil, building and running consumer brands in two categories: subscription software and supplements. We handle the entire chain — product and formulation, offer and creative, media buying and fulfilment, retention and reorder. There is no client on the other side of the table. The P&L is ours.
The company was built around a single constraint: every decision has to survive contact with a live media buy. That constraint decides who we hire, which suppliers we sign and which market we open next. It is also why we stay vertical and small instead of wide and outsourced.
The method
Five stages, run by one team under one number. Nothing is outsourced, because every hand-off is a place where margin leaks.
We reverse-engineer demand before we build anything. Angle, price, guarantee and unit economics are settled on paper — if the offer can't carry a 2.4x contribution margin at scale, it never gets a creative brief.
Volume beats taste. Our in-house studio ships hundreds of concepts a month — UGC, VSL, static, localized — and retires anything that stops earning its impression. Winners are rebuilt, not repeated.
Meta, Google, TikTok, YouTube and native, bought in-house across every market we operate. Budgets move daily against contribution margin — never against last-click reports.
Regional 3PLs, local payment rails and app infrastructure that deliver in days, not weeks. Margin is won in logistics and checkout as often as it is won in the ad account.
Subscription, reorder and cross-sell flows are designed before launch, not bolted on after. The first sale funds the acquisition; the second one is the business.
Our portfolio
Different products, identical discipline: the same offer testing, the same creative machine, the same daily P&L.
Consumer subscription software sold on paid media, not on app-store luck. Free trial, hard paywall, annual upsell — priced and positioned for a market we chose, not one that found us.
Formulated in-house, manufactured under GMP and cGMP partners, shipped from regional hubs. Every claim is substantiated before a single ad runs — because a takedown costs more than a test.
Capabilities
Positioning, price architecture, guarantee and funnel built as one instrument. The offer is a product decision, not a landing page decision.
An in-house studio for direct-response video, UGC and static, produced and localized market by market — with a testing calendar, not a mood board.
Buyers, analysts and a single reporting layer across fourteen markets. We read contribution margin every morning and move budget the same day.
Email, SMS, subscription logic and reorder economics owned by the same team that bought the click. Acquisition and retention answer to one number.
Work with us
We buy on firm purchase orders and forecast twelve weeks out. If you hold GMP capacity, regional warehousing or app infrastructure, we are a predictable line on your books.
Send a capability sheet →Our offers are proven before they leave the building, and we pay on verified sales, weekly. Bring volume in a market we already run and you inherit the creative library.
Request an offer sheet →We hold the products, the data and the P&L. If you back consumer businesses that grow on cash flow rather than on rounds, the numbers are ready for you.
Ask for the numbers →Mission & values
To own every step between an idea and a reorder.
Ownership removes the excuse. When the product, the offer and the ad account sit under one roof, no room gets to blame another.
Opinion is an input, never a decision. Every angle, price and creative earns its place with data before it earns budget.
Reach is a vanity number. The business is managed on contribution margin, read every morning, per market and per SKU.
Local support, local payment rails, local claims review. If we cannot serve a country properly, we do not open it.
Questions we get
No. Evox operates its own products. We partner with manufacturers, media buyers and investors, but we do not sell services and there is no retainer to negotiate. If you are looking for an agency, we are the wrong call — and we will say so in the first reply.
Demand first, logistics second, compliance third. We model contribution margin against local CPMs, landed cost and delivery times before a single creative is localized. If the unit economics only work at perfect efficiency, we skip the country.
Certifications, available capacity, lead times and a landed cost per unit. We buy on firm purchase orders with a twelve-week rolling forecast, so the first conversation is short and specific — send the capability sheet and we reply with volumes.
On verified sales, weekly, against a published payout for each offer. You get the tested creative library, the landing pages that produced the numbers, and a market we already hold — not a cold offer to validate on your own budget.
Every supplement claim is reviewed and substantiated per market before an ad runs. Software billing terms, trial disclosure and cancellation flows go through the same review. A takedown costs more than a test, so the review happens first, not after the account is flagged.
Let's talk numbers
Every message reaches an operator, not a form queue.